Thank You, Little Ones: Honoring the Heroes of Science
The Story Behind the Campaign
The “Thank You, Little Ones” campaign was created to raise awareness about the role that lab animals play in scientific research.
Released on World Day for Laboratory Animals, April 24th, the campaign highlights the important contributions of animals to scientific advancements that benefit human health and well-being.
This project is dedicated to honoring their contributions, encouraging conversations about animal testing, and advocating for more humane alternatives.
Featured Characters from the Film
Meet the characters from the “Thank You, Little Ones” campaign, each representing a different facet of the struggles lab animals face:
Beta (Amyloid-β Injection) Can’t stop eating because of memory loss
Echo (Hearing Loss Experiment) Can’t hear anything
Bolt (Stereotactic Surgery) Wearing a stereotaxic device on its head
Cardi (Coronary Artery Ligation) Wants to escape, but suffers from heart attack
Spiney (Spinal Cord Injury) Paralysis from spinal cord injury
TumTum (Tumor Cell Transplantation) Tumor grown into heavy lumps
Stroke (Ischemic Stroke Model) Suddenly loses motor function due to a stroke
Skip (Passive Avoidance ) Got used to getting a mild shock
Splash (Forced Swimming Test)
Behavioral despair
Blink (Blood Collection from Retro-Orbital Sinus)
Eye popped out during blood collection
Snap (Cervical Dislocation) Mouse after cervical dislocation
Flow (Transcardiac Perfusion)
Mummified by flushing out blood
Brainy (Brain Sampling) Mouse escaped during brain extraction
Creative minds behind the scene:
- Produced by Yung Kim
- Animation by Dieu Linh Nguyen
- Character Development and Thumbnail by Thuy Duong Le
- Sound by Marius Strootmann
- Vocal by Yoonji Kim
- AFI Branding by Ahra Ko
