NAMS Certificate Program – Animal Free Initiative

Get your pet products certified with proven, non-animal testing data

Meet the new global standard for cruelty-free innovation

Let's Start the Conversation

You have already submitted you idea.

If you need any support, feel free to contact us via email
raccoon@afinitiative.org

Verified by scientists. Trusted by ethical brands.
Join the first certification built on real scientific proof.

When Cruelty-Free isn’t enough

Because true ethics begin with science, not slogans

Most certifications stop at the factory door.

Existing certifications ensure safe facilities and paperwork. But they don’t verify whether the product itself is effective or non-toxic to animals.

Process ≠ Proof
Facility audits don’t test product safety or efficacy

⛔ Science Gap
No validation of toxicity, biocompatibility, or organoid response

Unprotected Animals
Brands get certified, but consumers remain unprotected

NAMS APPROVED™ goes beyond compliance.

Unlike facility-based audits, NAMS APPROVED™ verifies how products perform at the biological level, ensuring every formula is tested through validated non-animal methodologies.

Science-Driven Proof
Each product is evaluated using in-vitro testing data

True Safety Validation
Certifies toxicity, and efficacy, not just process hygiene

Transparency Built In
Results are peer-reviewed, traceable through AFS Database

From "How It's Made"

Focus: Production & Process

☑️ Verify sourcing, materials, manufacturing ethics

☑️ Limited to supply-chain transparency

☑️ No proof of product performance or biological safety

To "How It Works"

Focus: Product Efficacy & Safety

Validated through NAMs-based toxicity and efficacy data

Independently tested and verified by certified labs

Delivers scientific assurance beyond marketing claims

Real Science. Real Proof.

Unlike traditional certifications that rely on paperwork, NAMs APPROVED™ is built on direct biological testing using advanced 3D tissue models.

These human-relevant organoid systems show how products interact at the cellular level — revealing toxicity, safety, and efficacy before they ever reach an animal or human.

What is NAMs (New Approach Methodologies)?

In 2022, the U.S. Congress passed the FDA Modernization Act 2.0, allowing companies to use NAMs data instead of animal studies for drug and product approval.

This milestone marked a global turning point.

NAMs technology recognized by:

Learn more about the FDA Modernization Act 2.0

Certified by Science. Powered by Animal Free Solutions.

Verified by the Labs of the Future

These labs set the global standard for next-generation, animal-free testing. Each lab is independently verified for scientific excellence, transparency, and ethical integrity.

Scientific Integrity
NAMs make possible what once wasn’t. For the first time, NAMs enable true safety and performance testing without animals.

Data Transparency
All tests follow traceable, reproducible, and reviewable methods, ensuring full alignment with global quality standards.

Zero Animal Testing
We enforce a strict no-animal-use policy, advancing ethical and sustainable science through complete replacement of animal testing.

🔬 NAMs Certified Labs include:

Grow Your Brand

Partnering with NAMs APPROVED™ not only strengthens your ethical credibility. It also helps your brand grow with today’s conscious consumers.

Instant Credibility

Earn validation that consumers believe in

Ethical Leadership

Stand for something bigger than your product

Shared Growth

Be featured in AFI’s co-marketing and brand storytelling

Join the Launch Partner Program

*Limited availability until November 30th, 2025

Be part of the movement redefining what cruelty-free really means.

We’re inviting bold, forward-thinking pet brands to join the NAMs APPROVED™ Launch Partner Program — a first-of-its-kind initiative that brings real science, real data, and real credibility to the future of animal-free innovation.

As a Launch Partner:

Lead the change by becoming the first brands to carry the NAMs APPROVED™ mark

Access exclusive testing through AFI’s verified NAMs network (valid for one year)

Co-create the standard with AFI’s science team and shape the global shift toward verified, ethical innovation

Limited availability. Only 3 brands will be selected.

Join the Movement. Lead the Future.

Apply below to become one of the first brands shaping the NAMs APPROVED™ standard.

Name (First, Last)

Organization

Email Address

Product File

Product Link

FAQ's

What is NAMs APPROVED™?

NAMs Approved is the global standard verifying product safety and efficacy through non-animal scientific methods.

Who can apply for certification?

Any company developing animal-related or bio-based products, such as pet supplements, skincare, or biotech materials.

How is NAMs APPROVED™ different from other programs?

We validate actual product data — efficacy, toxicity, and biocompatibility — not just facilities or paperwork.

What technologies are used for testing?

We use organoid, in-vitro, and AI-assisted analysis aligned with OECD-recognized New Approach Methodologies (NAMs).

How long does the certification process take?

The pilot program typically runs 4–6 weeks, depending on data readiness and review feedback.

Is there a cost to join the Pilot Program?

No. The inaugural three brands will receive full certification at no cost.

What do participating brands receive?

A one-year NAMs certification, test validation data, and co-branding exposure through AFI’s global launch.

Who conducts the testing?

All testing is performed through NAMs Certified Labs, specialized facilities that use validated New Approach Methodologies (NAMs) to ensure scientific accuracy and ethical standards.

How can I use the NAMs Certified logo?

Pilot partners receive brand guidelines detailing approved logo usage on packaging, websites, and marketing.

How do I apply?

Submit your brand details via the online form. Applications are reviewed on a rolling basis until all three pilot spots are filled.

Get your pet products certified with proven, non-animal testing data

Meet the new global standard for cruelty-free innovation

Let's Start the Conversation

You have already submitted you idea.

Verified by scientists. Trusted by ethical brands.Join the first certification built on real scientific proof.

When Cruelty-Free isn’t enough

Because true ethics begin with science, not slogans

Most certifications stop at the factory door.

Existing certifications ensure safe facilities and paperwork. But they don’t verify whether the product itself is effective or non-toxic to animals.

Process ≠ ProofFacility audits don’t test product safety or efficacy ⛔ Science GapNo validation of toxicity, biocompatibility, or organoid response Unprotected AnimalsBrands get certified, but consumers remain unprotected

NAMS APPROVED™ goes beyond compliance.

Unlike facility-based audits, NAMS APPROVED™ verifies how products perform at the biological level, ensuring every formula is tested through validated non-animal methodologies.

Science-Driven ProofEach product is evaluated using in-vitro testing data True Safety ValidationCertifies toxicity, and efficacy, not just process hygiene Transparency Built InResults are peer-reviewed, traceable through AFS Database

From "How It's Made"

Focus: Production & Process

☑️ Verify sourcing, materials, manufacturing ethics ☑️ Limited to supply-chain transparency ☑️ No proof of product performance or biological safety

To "How It Works"

Focus: Product Efficacy & Safety

Validated through NAMs-based toxicity and efficacy data Independently tested and verified by certified labs Delivers scientific assurance beyond marketing claims

Real Science. Real Proof.

Unlike traditional certifications that rely on paperwork, NAMs APPROVED™ is built on direct biological testing using advanced 3D tissue models.

These human-relevant organoid systems show how products interact at the cellular level — revealing toxicity, safety, and efficacy before they ever reach an animal or human.

What is NAMs (New Approach Methodologies)?

In 2022, the U.S. Congress passed the FDA Modernization Act 2.0, allowing companies to use NAMs data instead of animal studies for drug and product approval.This milestone marked a global turning point.

NAMs technology recognized by:

Learn more about the FDA Modernization Act 2.0

Certified by Science. Powered by Animal Free Solutions.

Verified by the Labs of the Future

These labs set the global standard for next-generation, animal-free testing. Each lab is independently verified for scientific excellence, transparency, and ethical integrity.

🔬 NAMs Certified Labs include:

Grow Your Brand

Partnering with NAMs APPROVED™ not only strengthens your ethical credibility. It also helps your brand grow with today’s conscious consumers.

Instant Credibility

Earn validation that consumers believe in

Ethical Leadership

Stand for something bigger than your product

Shared Growth

Be featured in AFI’s co-marketing and brand storytelling

Join the Launch Partner Program

*Limited availability until November 30th, 2025

Lead the change by becoming the first brands to carry the NAMs APPROVED™ mark

Access exclusive testing through AFI’s verified NAMs network (valid for one year)

Co-create the standard with AFI’s science team and shape the global shift toward verified, ethical innovation

Limited availability. Only 3 brands will be selected.

Join the Movement. Lead the Future.

Apply below to become one of the first brands shaping the NAMs APPROVED™ standard.

FAQ's

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Be part of the movement redefining how the world measures safety, ethics, and innovation.

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