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Get your pet products certified with proven, non-animal testing data

Meet the new global standard for cruelty-free innovation

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If you need any support, feel free to contact us via email
raccoon@afinitiative.org

Verified by scientists. Trusted by ethical brands.
Join the first certification built on real scientific proof.

When Cruelty-Free isn’t enough

Because true ethics begin with science, not slogans

🤔 Most certifications stop at the factory door.

Existing certifications ensure safe facilities and paperwork. But they don’t verify whether the product itself is effective or non-toxic to animals.

🏭 Process ≠ Proof
Facility audits don’t test product safety or efficacy

⛔ Science Gap
No validation of toxicity, biocompatibility, or organoid response

😿 Unprotected Animals
Brands get certified, but consumers remain unprotected

👌 NAMS APPROVED™ goes beyond compliance.

Unlike facility-based audits, NAMS APPROVED™ verifies how products perform at the biological level, ensuring every formula is tested through validated non-animal methodologies.

🧫 Science-Driven Proof
Each product is evaluated using in-vitro testing data

🔬 True Safety Validation
Certifies toxicity, and efficacy, not just process hygiene

🔍 Transparency Built In
Results are peer-reviewed, traceable through AFS Database

From "How It's Made"

Focus: Production & Process

☑️ Verify sourcing, materials, manufacturing ethics

☑️ Limited to supply-chain transparency

☑️ No proof of product performance or biological safety

To "How It Works"

Focus: Product Efficacy & Safety

✅ Validated through NAMs-based toxicity and efficacy data

✅ Independently tested and verified by certified labs

✅ Delivers scientific assurance beyond marketing claims

Real Science. Real Proof.

Unlike traditional certifications that rely on paperwork, NAMs APPROVED™ is built on direct biological testing using advanced 3D tissue models.

These human-relevant organoid systems show how products interact at the cellular level — revealing toxicity, safety, and efficacy before they ever reach an animal or human.

What is NAMs (New Approach Methodologies)?

In 2022, the U.S. Congress passed the FDA Modernization Act 2.0, allowing companies to use NAMs data instead of animal studies for drug and product approval.

This milestone marked a global turning point.

✅ NAMs technology recognized by:

Learn more about the FDA Modernization Act 2.0

Certified by Science. Powered by Animal Free Solutions.

Verified by the Labs of the Future

These labs set the global standard for next-generation, animal-free testing. Each lab is independently verified for scientific excellence, transparency, and ethical integrity.

👩‍🔬 Scientific Integrity
NAMs make possible what once wasn’t. For the first time, NAMs enable true safety and performance testing without animals.

📊 Data Transparency
All tests follow traceable, reproducible, and reviewable methods, ensuring full alignment with global quality standards.

🐶 Zero Animal Testing
We enforce a strict no-animal-use policy, advancing ethical and sustainable science through complete replacement of animal testing.

🔬 NAMs Certified Labs include:

Grow Your Brand

Partnering with NAMs APPROVED™ not only strengthens your ethical credibility. It also helps your brand grow with today’s conscious consumers.

Instant Credibility

Earn validation that consumers believe in

Ethical Leadership

Stand for something bigger than your product

Shared Growth

Be featured in AFI’s co-marketing and brand storytelling

Join the Launch Partner Program

*Limited availability until November 30th, 2025

Be part of the movement redefining what cruelty-free really means.

We’re inviting bold, forward-thinking pet brands to join the NAMs APPROVED™ Launch Partner Program — a first-of-its-kind initiative that brings real science, real data, and real credibility to the future of animal-free innovation.

As a Launch Partner:

Lead the change by becoming the first brands to carry the NAMs APPROVED™ mark

Access exclusive testing through AFI’s verified NAMs network (valid for one year)

Co-create the standard with AFI’s science team and shape the global shift toward verified, ethical innovation

Limited availability. Only 3 brands will be selected.

Join the Movement. Lead the Future.

Apply below to become one of the first brands shaping the NAMs APPROVED™ standard.

FAQ's

NAMs Approved is the global standard verifying product safety and efficacy through non-animal scientific methods.

Any company developing animal-related or bio-based products, such as pet supplements, skincare, or biotech materials.

We validate actual product data — efficacy, toxicity, and biocompatibility — not just facilities or paperwork.

We use organoid, in-vitro, and AI-assisted analysis aligned with OECD-recognized New Approach Methodologies (NAMs).

The pilot program typically runs 4–6 weeks, depending on data readiness and review feedback.

No. The inaugural three brands will receive full certification at no cost.

A one-year NAMs certification, test validation data, and co-branding exposure through AFI’s global launch.

All testing is performed through NAMs Certified Labs, specialized facilities that use validated New Approach Methodologies (NAMs) to ensure scientific accuracy and ethical standards.

Pilot partners receive brand guidelines detailing approved logo usage on packaging, websites, and marketing.

Submit your brand details via the online form. Applications are reviewed on a rolling basis until all three pilot spots are filled.

📂 Download

Be part of the movement redefining how the world measures safety, ethics, and innovation.

AFI Global Idea Challenge

Application Form

Please complete this form carefully. Incomplete applications may not be considered. Field marked * are required.

STEP 1

PARTICIPANT INFORMATION

Are you affiliated with a university, research institution, startup, or company? If yes, please specify.
STEP 2

IDEA SUBMISSION

Give your idea a clear and concise title.
Category of Your Idea *
Please select the category that best describes your idea. If unsure, choose the closest match.Please select the category that best describes your idea. If unsure, choose the closest match.
Provide a detailed explanation of your idea, its purpose, and how it works.
STEP 3

IDEA DETAILS

Upload files
Provide a detailed explanation of your idea, its purpose, and how it works.
File Upload (MP4, MOV, Max 300MB)
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Upload up to 5 slides (PDF or PPT) that visually explain your concept.
File Upload (PDF, PPTX, Max 10MB)
FINAL STEP

TERMS AND CONDITIONS

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By checking this box, you confirm that you have read and agreed to the official rules of the AFI Global Idea Challenge.
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Thank you for joining AFI’s journey.

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Your interest and support help accelerate the transition to a world without animal testing.

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