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Thank You, Little Ones: Honoring the Heroes of Science

The Story Behind the Campaign

The “Thank You, Little Ones” campaign was created to raise awareness about the role that lab animals play in scientific research. 

Released on World Day for Laboratory Animals, April 24th, the campaign highlights the important contributions of animals to scientific advancements that benefit human health and well-being.

This project is dedicated to honoring their contributions, encouraging conversations about animal testing, and advocating for more humane alternatives.

Featured Characters from the Film

Meet the characters from the “Thank You, Little Ones” campaign, each representing a different facet of the struggles lab animals face:

 

Beta (Amyloid-β Injection) Can’t stop eating because of memory loss

Echo (Hearing Loss Experiment) Can’t hear anything

Bolt (Stereotactic Surgery) Wearing a stereotaxic device on its head

Cardi (Coronary Artery Ligation) Wants to escape, but suffers from heart attack

Spiney (Spinal Cord Injury) Paralysis from spinal cord injury

TumTum (Tumor Cell Transplantation) Tumor grown into heavy lumps

Stroke (Ischemic Stroke Model) Suddenly loses motor function due to a stroke

Skip (Passive Avoidance ) Got used to getting a mild shock

Splash (Forced Swimming Test)
Behavioral despair

Blink (Blood Collection from Retro-Orbital Sinus)
Eye popped out during blood collection

Snap (Cervical Dislocation) Mouse after cervical dislocation

Flow (Transcardiac Perfusion)
Mummified by flushing out blood

Brainy (Brain Sampling) Mouse escaped during brain extraction

Let's Reduce Lab Animals

Creative minds behind the scene:

  • Produced by Yung Kim
  • Animation by Dieu Linh Nguyen
  • Character Development and Thumbnail by Thuy Duong Le
  • Sound by Marius Strootmann
  • Vocal by Yoonji Kim
  • AFI Branding by Ahra Ko

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