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Meet the world’s most creative NPO

AFI is a place where art, culture, and science unite. We welcome everyone who envisions a better future for both humanity and animals.

Meet Our 1st Researcher, Curie*

*The name “Curie” is inspired by Marie Curie, the first woman to win a Nobel Prize and the only person to receive it twice in two different scientific fields.

CURIE

The Raccoon

Turning Back the Clock

Do raccoons get used in animal testing? Unfortunately, yes. In 2030, a raccoon labeled as “054” was rescued from a research facility in California. It was given a new name: Curie. Once marked with a numbered tag and awaiting experiments, Curie dramatically escaped the fate of being among the last animals subjected to testing on Earth.

Curie is no ordinary raccoon! Curie has only faint memories of life before the lab, as she was taken there before turning one. Perhaps that’s why her heart is filled with hope for the future.

As brave as Curie is, sadness sometimes creeps in. Memories of the lab occasionally resurface, leaving her deeply melancholic.

But Curie knows her friends no longer have to endure labs, thanks to advancements in animal-free testing technologies. That’s why she works tirelessly, studying and innovating to develop even better solutions.

Join Curie on Her Journey!

The Story Behind AFI's Branding

Introducing AFI's logo

AFI’s branding incorporates two distinct font types, symbolizing reason and emotion, as well as the balance between science and art.

The AFI symbol, which might resemble a rabbit at first glance, captures features of various animals, including dogs, cats, raccoons, and mice. This unique design represents unity among different species and embodies the value of equality between humans and animals.

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Thank you for joining AFI’s journey.

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뉴스레터 구독을 해주셔서 감사합니다!

아피의 여정에 함께해 주셔서 감사합니다.

동물실험 없는 세상을 만드는 소식을 전해드릴게요.

여러분의 관심과 구독이 동물실험 없는 세상을 앞당깁니다.